Faking It In The Name of Fair Trade...

Faking It In The Name of Fair Trade...

Where value and quality are proven to suffer as a result of forgery and replicating fashion and furniture - the act of faking the genuine article has also taken a nasty turn that poses a threat on the integrity of charitable and worthy practices.

Counterfeit use of a causes good name or ‘piggy-backing’. In recent years the awareness of Fair Trade and its place in securing a safe guard for supply workers in developing nations has increased tenfold. The importance for consumers in knowing their purchases are not attained at the expense of another persons health, livelihood or well-being is much more prevalent - though there is undoubtedly a long road to travel in this regard.

Most galling is the active deception by suppliers who boast Fair Trade practices in selling consumables yet do nothing to ensure the proper and expected processes are actually in place at the source point.

Yourolivebranch.org have posted a revealing article on the opportunistic distributors making profit through misuse of the Fair Trade name in the coffee industry. Pop over to yourolivebranch to read more about the challenges faced in sustaining a credible and efficiently administrated charitable cause – making sure that AUTHENTIC fair trade matters.

• Brand Infringement
• Fair Trade
• yourolivebranch.org

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